Nutrition is now

We help people get healthier and feel better with personalized, holistic solutions targeted to their individual needs and goals. We achieve this through leading-edge diagnostics, digital recommendation systems with dedicated nutritionists, and world-class product delivery formats featuring a broad range of vitamins, probiotics and supplements – all combined into a seamless user experience.

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Our unique process

From advanced analytics to rapid prototyping and in-market experimentation, serving our consumers is the foundation for everything we build. This drives us to uncover unmet needs and design solutions that will make a meaningful difference.


It starts with deep insight – first by developing a clear understanding of each person for a personalized experience that combines the power of AI with the human touch.


We offer daily feedback and tools to promote behavioral change that really works. We even connect people with expert dietitians who can help them achieve their goals, often making lasting improvements to their health.

Delivery formats:

We design custom-formulated products, offering personalized recommendations and clinically-proven formulations that meet our rigorous standards, with the latest innovations beyond a pill: from powders to gummies and more

Current ventures

At Hologram, we’re exploring conditions critical to today’s health concerns, bringing together nutrition science and consumer technology to reimagine the future of nutrition.

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Immunity Health

As the world reopens, immunity health is a growing concern, and our customized solutions meet this essential need head on. d.velop(TM) is our first brand to launch, designed to optimize vitamin-D immunity through advanced diagnostics and sound science.

Dive deeper.

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Gut Health

Gut health can be a mystery, and affects everyone differently, so we’re focused on deploying the latest in diagnostics and symptom management – combined with the power of both AI and individual human coaching – to make lifestyle and diet recommendations that improve overall health and wellbeing.

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Brain Health

Increasing evidence shows that nutrition can play a critical role in brain health at multiple stages of life, and we’re advancing several initiatives using this leading-edge research towards optimizing adult brain performance and supporting healthy brain aging.